Real talk on SEO, GEO, and getting your site found by AI assistants.
GEO / Search Strategy · 6 min read ·
Google published an official AI optimization guide for AI Overviews, AI Mode, and Gemini. The short version: there is no AI hack, good SEO is the AI strategy, and a few popular tactics (looking at you, llms.txt) are a waste of time. Here is what to actually do.
GEO / Search Strategy · 6 min read ·
Generative Engine Optimization or Answer Engine Optimization? The industry uses both, vendors pick sides, and beginners get confused. Here's where each term came from, whether there's any real difference, and what actually matters.
GEO / Search Strategy · 8 min read ·
SEO isn't dying, but the rules just changed. Here's what AI systems actually look for when deciding whether to cite your website, and what you can do about it.
GEO · 7 min read ·
ChatGPT, Claude, and Gemini pull from different search indexes, which means they cite different sites. Here is why a single AI visibility score is misleading, and what to measure instead.
GEO · 8 min read ·
Most GEO tools score on folklore. We rebuilt our scoring around published evidence from Google, Zyppy, and Dejan. Here is what changed, and why llms.txt got demoted.
Agentic Commerce · 8 min read ·
AI agents are starting to shop, compare, and check out on behalf of real customers. Getting recommended is not enough if the agent cannot complete the purchase. Here is what agentic commerce readiness actually means.
GEO / Search Strategy · 7 min read ·
We ran all 197 companies in YC's Spring 2026 batch through our live scanner. The scary headline you would expect, that they are all invisible single-page apps, is false. The real gap is quieter and far more common: AI can reach most of them, but they do not label what they are in machine-readable terms.